EVIDENCE-BACKED ACCOUNT REPORT
START HERE / THE ALMA HUNTER STORY
Your ICP found a match.
We find out if there’s a deal.
If they can’t profit from your software, they’re not your prospect.
Try Alma Hunter: request two free leads with qualification scores over 7/10.Available to everyone who wants to try Alma Hunter for now. Enter your sales rep’s referral code; if you do not have one, enter N/A. Manual review before research or delivery. See the current offer and contact details ↗
Starts silently after 2 seconds. Watch with sound for the complete story.
See how a profile becomes an account worth pursuing. Or jump to a chapter with sound.
Buyer ROI depends on validated inputs—not a guaranteed result. Examples and account counts illustrate the process. Scope and any introductory offer are confirmed with you first; an inquiry does not start research or outreach.
Read the full video transcript
Transcript of the supplied film. Statements in the narration are not independently verified results or guaranteed outcomes. Use the current offer and contact details shown on this page; this inquiry form does not start outreach or research.
Alma Hunter's secret recipe is a six-layer methodology. We pre-scope the account, measure likely value, and give your team a reasoned path to the right buyer.
The six layers are ICP, Buyer ROI, Technical Fit, Channel Coverage, Buying Intent, and Timing. Evidence stays visible, and unknowns stay flagged.
We work with you to build ROI calculations that measure whether your customers are succeeding with your solution. We start with the metrics they monitor and reasonable expectations after purchase. We can apply those formulas to thousands of prospects in your CRM or use them to find new leads.
Pre-scoping identifies the companies your sales team should contact as soon as possible because we surface critical information they want to know before your reps spend time selling. Your sales reps prioritize prospects most likely to make a positive ROI deploying your software. They gain confidence your solutions will make certain prospects more money.
ROI pre-scoping is not exact science. It is a guardrail for deciding who to sell to first. Before the first conversation, we surface the critical information prospects want to know. Your team gets confidence, better outreach, and ROI calculators we develop for you to send and show during the sales cycle.
Customer service benefits, too. Renewal churn goes down, and customer satisfaction goes up when the solution fits. The goal is not just to win a deal, but to help the customer succeed.
The first place to start is your CRM and the accounts your team is already chasing. Scott, our founder, has used these techniques for 20 years and wrote five books published on Amazon over the last 10 years, each with elements of this six-layer sales system.
We are full service, not software you have to license and learn. After a few important calibration questions, our team deploys Alma Hunter.
Pilots are $2,500 per month for three months. Depending on your software and market, ICP and TAM, we quote exactly what we will do without being unrealistic.
The pilot includes meetings with your prospects to answer ROI questions.
To calculate ROI, we learn which metrics companies monitor to determine value added after a software purchase and what reasonable expectations are for the software's performance. Scott has consulted 20 companies on this.
One recent case sold 1,500 systems in 10 years but had only 100 customers. 1,400 had churned. The company had a bad reputation for service and quality, then sold to companies that would never achieve a positive ROI. We help you skip those accounts and sell to companies that can measure a positive ROI with your solutions.
Prescoping is the future. Buyers will expect vendors to understand the account and figure out the fit before the first conversation. Start by evaluating your CRM and the accounts your team is chasing.
FROM THE FILM TO THE ACCOUNT REPORT
The profile is thin.
The business case shouldn’t be.
Alma Hunter takes an ICP match beyond a company profile—adding buyer ROI, technical fit, buying intent and BANT. You receive ranked account research with the business case, supporting evidence and a recommended next move.
Unknowns stay unknown.
Hold and validate. Reject material failures.
- 01
ICP MATCH
PROFILE ONLYIndustry / Vertical / Revenue / Channels / B2B or B2C
- 02
BUYER ROI
Can the benefit exceed the full deployment cost?
Full costBreak-evenEvidence & assumptionsSee the buyer economics
- FULL COST
- License + deployment + people + ongoing costs
- BREAK-EVEN
- Realized benefit must cover the full investment
- EVIDENCE
- Separate supported value from assumptions
03TECHNICAL FITVERIFY
Can your solution actually work there?
04INTENTEVIDENCE NEEDED
Is there evidence of an active need or evaluation?
An ICP match alone is not buying intent.
05BANTBudget. Authority. Need. Timing.BUDGET UNKNOWN
- Budget UNKNOWN
- Funding ≠ revenue or modeled ROI
- Authority
- The existing decision-team check
- Need
- A demonstrated product-specific problem
- Timing
- A dated buying window
Not just a better-matching company.
Evidence adds substance.
It does not turn every check into a pass.
How Alma AI OS works
Alma AI OS: AIs and data feeds power a 12-layer prescope engine that drives every Alma product, serves each customer type, and returns a win for seller, buyer, participants and Alma.
View full size01 / A MATCH IS NOT A BUSINESS CASE
Great logo.
Terrible prospect.
An ICP match gets the account on the page.
It doesn’t get the buyer over these obstacles.
Larkspur
Logistics
Regional logistics.
Manual workflow exceptions.
- IMPLEMENTATION
Integration blocker.
Required API access isn’t approved.
- BUYER ECONOMICS
The upside isn’t supported.
Realizable benefit hasn’t cleared full cost.
- BUYING WINDOW
No window to buy.
No confirmed budget or project priority.
A match is a starting point. Not a recommendation.
- 01Business fit
ICP plus a product-specific problem.
- 02Buyer ROI
Benefit above full cost.
- 03Technical fit
A workable deployment.
- 04Intent
Evidence beyond a profile.
- 05Timing
A dated buying window.
- 06Decision team
Authority, not just names.
THE BUYER HAS TO WIN BEFORE YOU CAN
If they can’t profit,
why are you pitching?
This is the buyer’s return from deploying your software.
Not your revenue from buying Alma Hunter research.
- License
- $60k
- External implementation
- $15k
- Internal project time
- $8k
- Training & change
- $7k
- Ongoing operations
- $5k
- Contingency
- $5k
Categories do not overlap. Full cost is deducted once.
$100,000 ÷ an assumed $50/hour of economic value.
Realized hours are not automatically cash savings. Avoidable cost or useful redeployment must make the $50/hour value real.
Net = benefit − full cost.
ROI = (benefit − full cost) ÷ full cost × 100.
Less realized benefit. Same investment. Different decision.
02 / INTENT NEEDS A WINDOW
Someday isn’t
a buying signal.
A generic announcement is not a buying window.
An evaluation has a scope, people and dates to verify.
“We’re modernizing.”
Generic announcement. No evaluation, owner or funding established.
Evaluation brief
Defined workflow.
Illustrative brief [T1] ↗
Named owner role.Technical review
API and security
DEMO SIGNAL
checks scheduled.Funding gate
Budget and priority
UNKNOWN
still unconfirmed.Decision window
Only if funding,
CONDITIONAL
fit and ROI hold up.
[T1] Illustrative evaluation-brief placeholder, not a real document or live RFP. In actual research, the brief, project owner, dates and funding need evidence.
Intent opens a conversation. Timing decides which one.
03 / THE DELIVERABLE
Know the case.
Before the first call.
The account. The buyer’s economics.
The evidence. The next move.
Alder Works Distribution
Fictional year-one positive case.
Not a guaranteed result.
- Full cost
- $100k
- Benefit
- $120k
- Net benefit
- +$20k
- 01Business fitWorkflow [P1] ↗
- 02Buyer ROIBaseline + cost [P2] ↗
- 03Technical fitDeployment [P3] ↗
- 04IntentEvaluation [P4] ↗
- 05TimingBuying window [P5] ↗
- 06Decision teamOwners + approvers [P6] ↗
Company details are fictional assumptions or explicit unknowns. The links lead to illustrative source placeholders in the complete report—not verified external evidence.
Read the full samplePositive ROI case
FICTIONAL POSITIVE-ROI SCENARIO / NOT CUSTOMER RESULTS
Alder Works Distribution
A fictional operator. Every company detail below is an illustrative assumption, not verified evidence.
ICP BASELINE / FICTIONAL ASSUMPTIONS — NOT QUALIFICATION
- Industry
- Assume wholesale distribution.
- Vertical
- Assume industrial components.
- Revenue
- Unknown. Not a budget proxy.
- Channels
- Assume direct accounts and distributors.
- Business model
- Assume B2B, not B2C.
Every profile attribute is fictional and unverified. A matching profile alone proves neither buying intent nor funding.
Six checks. Explicit assumptions.
- Business fit — assumed
- Assume manual exception handling is a material problem and the software addresses that workflow. Validate the actual process and scope. [P1]
- Buyer ROI — modeled
- Assume 2,400 hours of year-one operational benefit realized after rollout, valued economically at $50 per hour, against $100,000 of full cost. Validate the baseline and value. [P2]
- Technical fit — assumed
- Assume required APIs, data permissions, security approval and implementation capacity are available. Verify each before pursuing. [P3]
- Buying intent — assumed
- Assume the company has requested an evaluation of this workflow. An imagined request is not proof of real buying intent, and an ICP profile alone cannot establish it. [P4]
- Timing — assumed
- Assume funding and project priority allow rollout early enough to realize the modeled year-one benefit. Actual funding and the dated buying window remain unknown. [P5]
- Decision team — assumed
- Assume operations owns the problem, finance approves the investment and IT/security approves deployment. No real people or approvals are identified. [P6]
BUYER ROI / FICTIONAL USD / YEAR ONE
A positive case, if it holds up.
- Software license
- $60,000
- External implementation & integration
- $15,000
- Internal project time, excluding training
- $8,000
- Training & change, excluding project time
- $7,000
- Ongoing operations, excluding the above
- $5,000
- Contingency, included once
- $5,000
- Full deployment cost
- $100,000
$100,000 ÷ $50 per hour. Benefit equals cost here; positive net benefit requires more.
- Modeled realized benefit
- $120,000
- Modeled net benefit
- $20,000
- Modeled ROI
- 20%
Benefit = 2,400 hours × $50 = $120,000.
Net benefit = $120,000 − $100,000 = $20,000.
ROI = (benefit − full cost) ÷ full cost × 100
= ($120,000 − $100,000) ÷ $100,000 × 100 = 20%.
BANT. Connected to the existing checks.
Budget is its own funding question. Authority maps decision team; need maps the product-specific problem; timing maps the dated buying window.
- Budget UNKNOWN
- No approved funding established. The $100,000 full deployment cost is not a confirmed budget; company revenue and modeled ROI do not establish one. [P5]
- Authority ASSUMED / UNVERIFIED
- Operations, finance and IT/security are hypothetical decision roles, not identified people or approvals. Validate the decision team. [P6]
- Need ASSUMED / UNDEMONSTRATED
- Manual exceptions are the assumed product-specific problem. The actual burden and priority still need evidence. [P1]
- Timing UNKNOWN
- No actual dated buying window or commitment established. Confirm the evaluation and project schedule. [P5]
Current next move: hold and validate. Pursue only after the economics and material qualification unknowns are supported. Reject a known material failure—not an unanswered question.
Modeled return. Not a guaranteed result.
Realized hours are not automatically cash savings. An avoidable cost or economically useful redeployment must support the assumed $50 value. The $120,000 is gross economic benefit before deployment costs; the full $100,000 is subtracted once. Cost categories do not overlap, and no revenue uplift or duplicate labor benefit is added. The figures are fictional, not a quotation for Alma Hunter services.
Validation register ILLUSTRATIVE PLACEHOLDERS ONLY
[P1] Workflow assessment · [P2] Measured baseline and cost quotation · [P3] Integration/security review · [P4] Evaluation request · [P5] Budget/project confirmation · [P6] Decision-role confirmation. These are placeholders for evidence to obtain, not real sources.
Pursue only if all six assumptions are supported by actual evidence and the material BANT unknowns are resolved. Until then, this is a hypothetical positive scenario—not a researched recommendation.
Read the HOLD / downside sampleWhy qualification stops
FICTIONAL HOLD SCENARIO / OPERATIONS SOFTWARE
Larkspur Logistics
A fictional regional logistics operator with manual exception handling.
ICP BASELINE / FICTIONAL ASSUMPTIONS — NOT QUALIFICATION
- Industry
- Assume logistics.
- Vertical
- Assume regional freight operations.
- Revenue
- Unknown. Not confirmed funding.
- Channels
- Assume direct enterprise contracts.
- Business model
- Assume B2B, not B2C.
These profile details are fictional assumptions, not verified account facts or buying signals.
The account, in context
- Business fit
- Manual dispatch exceptions could be a relevant use case. The workflow and actual burden need confirmation. [S1]
- Technical fit
- An integration may be possible, but API access, data permissions and security approval remain unverified. [S2]
- Intent & timing
- An imagined modernization initiative suggests interest, not a purchase commitment. Budget and project priority are unknown. [S3]
- Decision team
- Hypothesized roles: operations lead (problem owner), finance (investment approval), IT/security (deployment approval). No people identified or verified.
BUYER ROI / ILLUSTRATIVE USD / YEAR ONE
The cost of making it work.
- Software license
- $60,000
- Implementation & integration
- $15,000
- Internal project time
- $8,000
- Training & change management
- $7,000
- Ongoing operations
- $5,000
- Contingency
- $5,000
- Full deployment cost
- $100,000
At an assumed $50 of economic value per hour, within year one.
BANT. Why this account stays on hold.
These are fictional assumptions/unknowns, not real budgets, people or purchase commitments.
- Budget UNKNOWN
- Funding has not been established. Revenue or a positive ROI model is not evidence of an approved budget. [S3]
- Authority UNVERIFIED
- Operations, finance and IT/security are hypothesized decision-team roles only. No real people identified.
- Need ASSUMED / UNDEMONSTRATED
- Validate the product-specific dispatch-exception problem and its economic burden. An ICP match is not proof. [S1]
- Timing UNKNOWN
- No dated buying window confirmed. A generic modernization idea is not evidence of active evaluation or commitment. [S3]
Unknowns → hold and validate. Known material economic, security or integration failures → reject. None of these layers is treated as an automatic pass.
Assumptions, not guaranteed results.
Assume 2,400 hours of time savings actually realized in year one, after rollout, at $50 per hour. That implies $120,000 of benefit, or $20,000 above the $100,000 cost. Time freed is not automatically cash saved: redeployment or an avoidable cost must make the benefit real. At 1,800 hours, the benefit falls to $90,000 and the business case is negative by $10,000. None of these inputs has been verified. [S4]
Source register ALL PLACEHOLDERS ARE ILLUSTRATIVE
[S1] Workflow interview placeholder · [S2] Technical documentation placeholder · [S3] Company initiative / budget discussion placeholder · [S4] Cost quotation / measured process baseline placeholder.
No source links or account facts here are presented as verified evidence. This sample shows the report structure, not completed research or Alma Hunter service pricing.
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04 / BUILT FROM THE SELLER’S SIDE
I built it because
I needed it.
I sell enterprise software. Finding companies was never the hard part. Finding companies that could profit from the product, implement it and had a reason to buy—that was the work. Alma Hunter puts that work before the first call.
Your first hunt.
Three clear steps.
- 01 / YOUR BRIEF
Tell us what you sell
Your software. Your buyer. What makes an account worth pursuing.
- 02 / AN AGREED ENGAGEMENT
Agree scope and price
Confirm scope, price and delivery before payment. An inquiry does not start research.
- 03 / THE DELIVERABLE
Receive your account report
Ranked accounts. Buyer economics. Evidence. Your next move.
Claude and ChatGPT can help analyze information. Apollo can support company and contact research. Alma scopes and reviews the delivered work.
WHO WE HELP / 41 AUDIENCES
Same question.
Different economics.
Choose your market. See the buyer-value case that matters.
41 audience pages.
Software & data platforms7 pages
Industrial equipment & manufacturing12 pages
Facilities, energy & infrastructure11 pages
Business services, staffing & training2 pages
Healthcare equipment & education2 pages
Real estate & listings1 page
05 / LET’S FIND YOUR BUSINESS CASE
Define the buyer once.
Let the engine hunt.
Tell us what you sell, who buys it and what makes an account worth pursuing. We confirm scope, price and delivery before payment.
Prefer a text? Text 279-321-2965 · Use the full contact form ↗
Scope, price and delivery agreed before payment.
An inquiry does not start research.