ACCOUNT RESEARCH FOR PRECISION IRRIGATION AND AGRICULTURAL CONTROLS SELLERS

When every inch counts, does every pump-hour?

Reviewed account and buyer-fit research for irrigation-control sellers—grounded in measurable water, flow, and pumping-energy questions, not assumed yield gains.

The accounts. The business case. The next move.

ILLUSTRATIVE BUYER-VALUE PATH / NOT LIVE ACTIVITY
  1. 01Flow-meter readout
  2. 02Pump power and pressure test
  3. 03Field-zone irrigation schedule
  4. 04Evidence → account report
01 / NEXTA plausible account is only the start.

THE PAIN / NOT ANOTHER GENERIC LIST

Water has a meter. So should the guesswork.

Before selling time becomes sunk time, test the obstacles.

Schedules can miss the field

Soil moisture, crop stage, weather, and flow conditions vary; a schedule based on stale assumptions can apply more water than intended.

Pump costs hide in plain sight

Without comparable flow, pressure, and power readings, operators may struggle to identify where pumping energy is being used.

Precision needs a baseline

If applied volume and seasonal energy use are not recorded, it is hard to tell whether a control change altered either one.

02 / NEXTThe obstacle becomes a research question.

WHAT ALMA HUNTER DELIVERS

Turn irrigation data into a testable case

  1. 01

    Measure before optimizing

    Use flow, applied-water records, and pump-energy readings to establish a site-specific operating baseline.

  2. 02

    Focus on controllable costs

    Compare potential water or pumping-cost changes with actual marginal water charges and electricity rates.

  3. 03

    Keep the yield claims out

    Evaluate water volume and energy use directly; treat crop-yield effects as unproven unless separately measured.

FROM PROFILE TO A SUPPORTED NEXT MOVE
ALMA HUNTER / ACCOUNT REPORT
01Business fitEvidence + unknowns
02Buyer ROIFull cost ↔ realized value
03Technical fitEvidence + unknowns
04IntentEvidence + unknowns
05TimingEvidence + unknowns
06Decision teamEvidence + unknowns
BANTBudget · Authority · Need · Timing
BUDGET UNKNOWNHOLD / VALIDATE

Illustrative qualification, not a researched account. Unknowns stay unknown.

03 / NEXTA better-supported account gives your team something to measure.

THE KPIs / TRACK, DO NOT PROMISE

Better evidence.
Clearer sales decisions.

Metrics to monitor—not guaranteed lifts, meetings or sales.

TRACK 01

Baseline coverage

Share of reviewed target accounts with documented irrigation volume or pump-energy baselines and the measurement period.

TRACK 02

Cost-input completeness

Share with a verified marginal water or electricity cost, plus enough context to interpret the rate.

TRACK 03

Buyer-role verification

Count of accounts where irrigation/operations ownership and the relevant purchasing role are identified from public or approved research.

04 / NEXTThe buyer still has to win. Test the economics.

THE BUYER’S RETURN FROM YOUR SOLUTION

If the numbers don’t work,
the pitch won’t fix them.

This models your buyer’s return from your solution—not your revenue from buying leads.

YOUR BUYER’S ROI / FICTIONAL INPUTS

Change the inputs. See what the case needs.
Purchase/setup + installation, integration, training and internal implementation.
Recurring fees, energy, maintenance or operations not already included above.
Potential annual units before the realized share below.
Economic unit value. Use the defensible value described below.
How much potential benefit is actually realized; not an assumed success rate.

YEAR ONE / USD / MODEL, NOT A FORECAST

30.0%Modeled buyer ROI
Full year-one cost$15,000
Gross realized benefit$19,500
Net year-one benefit
$4,500
Year-one break-even units
230,769.2
Simple upfront payback
8.7 months

Positive year-one model. Validate every assumption.

Illustrative, editable assumptions—not validated results, guarantees or Alma service pricing.

Make the value real.

Illustrative fictional USD inputs only. This buyer-side scenario values a hypothetical share of scoped annual pumping electricity at the marginal electricity rate; it is not a savings forecast or a claim about water or yield. Replace with the buyer's measured energy use, actual tariff, and documented post-deployment change. Do not count water savings unless metered and valued at genuinely avoidable charges.

See formulas, evidence needed and research context

Gross benefit = potential units × economic unit value × realized share.

Full year-one cost = full upfront deployment + annual operating cost. Net = benefit − full cost. Year-one ROI = net ÷ full cost × 100. Each cost is subtracted once.

Simple upfront payback = upfront cost ÷ (annual benefit − annual operating cost) × 12 months, only if annual net benefit is positive. It assumes steady annual realization, not a discounted cash-flow forecast. Year-one break-even units = full year-one cost ÷ realized unit value.

Compare seasonally or annually recorded energy use with prior operating conditions, as NRCS specifies for energy-reduction analysis. Use pump-test power input, flow, lift, and discharge pressure; document irrigation-event volumes and timing. Normalize comparisons for operating conditions and meter coverage. The realization share is an explicit sensitivity assumption about the portion of scoped energy cost avoided—not the probability that a project succeeds.

These sources explain the economic mechanism and measurement—not Alma Hunter performance:

  • USDA NRCS, Conservation Practice Standard 449: Irrigation Water Management (January 2024 proposed full text) — Defines irrigation water management as measuring and controlling water volume, timing, and application rate; describes scheduling using crop evapotranspiration, soil-moisture monitoring, local climate, and crop characteristics. Calls for event-volume and timing records, flow measurement, and—when reduced energy use is the purpose—comparison of average annual or seasonal energy use with prior operating conditions. The document says to check NRCS for the current standard.
  • Bonneville Power Administration, Irrigation Pump Testing — States pump tests measure lift, discharge pressure, power input, and water flow; describes testing to assess pump performance and energy-saving opportunities such as pump or motor changes, VFDs, friction-loss reduction, or system redesign. Outcomes are opportunities identified by testing, not guaranteed savings.
  • U.S. Geological Survey, Irrigation Water Use — Distinguishes irrigation withdrawals from consumptive use and notes that withdrawals include losses before field application, runoff, plant consumption, and aquifer recharge. Supports treating water accounting as a measured, site-specific quantity rather than assuming that a control intervention saves an equivalent amount of consumptive water.

FROM THE FOUNDER / NOT A CUSTOMER TESTIMONIAL

Built from the seller’s side.

“Finding companies was never the hard part.”

Scott Hawkyard · Founder, Alma Hunter

A buyer needs a supported business case—not another profile match.

THE NEXT MOVE

Find the buyers.
Bring the case.

Tell us what you sell and who buys it. We agree scope, price and delivery before payment. An inquiry does not start research.

Find my buyers
ALMA HUNTER / YOUR ACCOUNT REPORT
Buyer value.Evidence.Your next move.

Accounts reviewed against your brief.
Unknowns left visible.