Schedules can miss the field
Soil moisture, crop stage, weather, and flow conditions vary; a schedule based on stale assumptions can apply more water than intended.
ACCOUNT RESEARCH FOR PRECISION IRRIGATION AND AGRICULTURAL CONTROLS SELLERS
Reviewed account and buyer-fit research for irrigation-control sellers—grounded in measurable water, flow, and pumping-energy questions, not assumed yield gains.
The accounts. The business case. The next move.
THE PAIN / NOT ANOTHER GENERIC LIST
Before selling time becomes sunk time, test the obstacles.
Soil moisture, crop stage, weather, and flow conditions vary; a schedule based on stale assumptions can apply more water than intended.
Without comparable flow, pressure, and power readings, operators may struggle to identify where pumping energy is being used.
If applied volume and seasonal energy use are not recorded, it is hard to tell whether a control change altered either one.
WHAT ALMA HUNTER DELIVERS
Use flow, applied-water records, and pump-energy readings to establish a site-specific operating baseline.
Compare potential water or pumping-cost changes with actual marginal water charges and electricity rates.
Evaluate water volume and energy use directly; treat crop-yield effects as unproven unless separately measured.
Illustrative qualification, not a researched account. Unknowns stay unknown.
THE KPIs / TRACK, DO NOT PROMISE
Metrics to monitor—not guaranteed lifts, meetings or sales.
Share of reviewed target accounts with documented irrigation volume or pump-energy baselines and the measurement period.
Share with a verified marginal water or electricity cost, plus enough context to interpret the rate.
Count of accounts where irrigation/operations ownership and the relevant purchasing role are identified from public or approved research.
THE BUYER’S RETURN FROM YOUR SOLUTION
This models your buyer’s return from your solution—not your revenue from buying leads.
YOUR BUYER’S ROI / FICTIONAL INPUTS
YEAR ONE / USD / MODEL, NOT A FORECAST
Positive year-one model. Validate every assumption.
Illustrative, editable assumptions—not validated results, guarantees or Alma service pricing.
Illustrative fictional USD inputs only. This buyer-side scenario values a hypothetical share of scoped annual pumping electricity at the marginal electricity rate; it is not a savings forecast or a claim about water or yield. Replace with the buyer's measured energy use, actual tariff, and documented post-deployment change. Do not count water savings unless metered and valued at genuinely avoidable charges.
Gross benefit = potential units × economic unit value × realized share.
Full year-one cost = full upfront deployment + annual operating cost. Net = benefit − full cost. Year-one ROI = net ÷ full cost × 100. Each cost is subtracted once.
Simple upfront payback = upfront cost ÷ (annual benefit − annual operating cost) × 12 months, only if annual net benefit is positive. It assumes steady annual realization, not a discounted cash-flow forecast. Year-one break-even units = full year-one cost ÷ realized unit value.
Compare seasonally or annually recorded energy use with prior operating conditions, as NRCS specifies for energy-reduction analysis. Use pump-test power input, flow, lift, and discharge pressure; document irrigation-event volumes and timing. Normalize comparisons for operating conditions and meter coverage. The realization share is an explicit sensitivity assumption about the portion of scoped energy cost avoided—not the probability that a project succeeds.
These sources explain the economic mechanism and measurement—not Alma Hunter performance:
FROM THE FOUNDER / NOT A CUSTOMER TESTIMONIAL
“Finding companies was never the hard part.”
Scott Hawkyard · Founder, Alma Hunter
A buyer needs a supported business case—not another profile match.
THE NEXT MOVE
Tell us what you sell and who buys it. We agree scope, price and delivery before payment. An inquiry does not start research.
Find my buyersInquiries, support or privacy: sales@almahunter.com
Accounts reviewed against your brief.
Unknowns left visible.