Activity is not incrementality
Opens, enrollments, points earned, and redemptions show engagement—not purchases caused by the platform or program.
ACCOUNT RESEARCH FOR MARTECH AND CUSTOMER-LOYALTY PLATFORMS SELLERS
Loyalty points are not proof of loyalty
For martech and loyalty-platform sellers: find buyers who can separate engagement from incremental purchases. Build the case on attributable contribution after rewards and costs—not a busy dashboard.
The accounts. The business case. The next move.
Attribution-sensitive: a repeat purchase or redemption is not necessarily incremental. Verify the counterfactual, attribution window, identity resolution, and contribution after discounts, rewards, returns, and variable costs; ASBLoyalty metric mapping is unconfirmed.
- 01Defined customer cohort
- 02Attributed behavior
- 03Contribution after costs
- 04Evidence → account report
THE PAIN / NOT ANOTHER GENERIC LIST
A busy dashboard can still miss the point
Before selling time becomes sunk time, test the obstacles.
Gross sales flatter the math
Revenue and average order value can rise while discounts, rewards, returns, and variable costs erase contribution.
Attribution can take credit too easily
Customers may have bought anyway; without a defined window and credible comparison, reported lift is not proven incremental.
WHAT ALMA HUNTER DELIVERS
Make the buyer case countable
- 01
Agree on the denominator
Define eligible customers, purchase windows, repeat behavior, and cohort rules before comparing results.
- 02
Value contribution, not vanity
Estimate incremental contribution on verified attributable transactions after customer-level discounts, rewards, and variable costs.
- 03
Put the platform cost in once
Compare modeled buyer benefit with full year-one upfront and ongoing costs, including relevant program expenses.
ALMA HUNTER / ACCOUNT REPORT
01Business fitEvidence + unknowns
02Buyer ROIFull cost ↔ realized value
03Technical fitEvidence + unknowns
04IntentEvidence + unknowns
05TimingEvidence + unknowns
06Decision teamEvidence + unknowns
BANTBudget · Authority · Need · Timing
BUDGET UNKNOWNHOLD / VALIDATE
Illustrative qualification, not a researched account. Unknowns stay unknown.
THE KPIs / TRACK, DO NOT PROMISE
Better evidence.
Clearer sales decisions.
Metrics to monitor—not guaranteed lifts, meetings or sales.
Customer retention rate
Share of the starting customer cohort retained in a defined period; state the cohort, period, and treatment of new customers.
Repeat purchase, frequency, and order value
Track customers purchasing more than once, orders per unique customer, and average order value over a consistent window; none alone proves causal lift.
Customer lifetime contribution
Estimate cohort contribution over the relationship after variable costs and discounts or rewards; identify assumptions and separate estimates from observed results.
THE BUYER’S RETURN FROM YOUR SOLUTION
If the numbers don’t work,
the pitch won’t fix them.
This models your buyer’s return from your solution—not your revenue from buying leads.
YOUR BUYER’S ROI / FICTIONAL INPUTS
YEAR ONE / USD / MODEL, NOT A FORECAST
20.0%Modeled buyer ROI
- Net year-one benefit
- $3,600
- Year-one break-even units
- 1,125
- Simple upfront payback
- 9.2 months
Positive year-one model. Validate every assumption.
Illustrative, editable assumptions—not validated results, guarantees or Alma service pricing.
Make the value real.
Buyer-side planning illustration only. Gross benefit = volume × contribution per transaction × realization share; net = benefit − upfront − annual ongoing cost; ROI = net ÷ total year-one cost × 100. These fictional USD inputs are placeholders, not benchmarks, expected results, or a forecast. Use incremental contribution—not gross revenue—and count platform/program costs once in year-one cost. Deduct transaction-level discounts, rewards, returns, and other relevant variable costs from contribution; do not count the same cost again. Realization is the share of modeled volume supported by verified attribution evidence, not the probability of project success.
See formulas, evidence needed and research context
Gross benefit = potential units × economic unit value × realized share.
Full year-one cost = full upfront deployment + annual operating cost. Net = benefit − full cost. Year-one ROI = net ÷ full cost × 100. Each cost is subtracted once.
Simple upfront payback = upfront cost ÷ (annual benefit − annual operating cost) × 12 months, only if annual net benefit is positive. It assumes steady annual realization, not a discounted cash-flow forecast. Year-one break-even units = full year-one cost ÷ realized unit value.
Standard public guidance defines repeat purchase using customers with more than one purchase and distinguishes it from retention; customer lifetime value estimates depend on purchase value, frequency, lifespan, and cost assumptions. Define eligible cohorts, observation windows, attribution rules, and a credible counterfactual before calling transactions incremental. Measure engagement separately. No publicly identifiable ASBLoyalty-specific metric definitions were verified in the reviewed sources; equivalence or mapping to ASBLoyalty is unconfirmed.
These sources explain the economic mechanism and measurement—not Alma Hunter performance:
- Shopify: Customer Loyalty Analytics—8 Key Metrics to Track — Defines repeat purchase rate as customers making more than one purchase, gives a retention-rate formula and distinguishes retention from repeat purchase; also defines average order value and customer lifetime value measures.
- Shopify: Customer Lifetime Value—How to Calculate CLV — Defines revenue-based CLV using average order value, purchase frequency, and customer lifespan; describes margin-adjusted CLV and cautions that projections and estimates rely on assumptions.
- Stripe: How businesses can calculate customer repurchase rates — Defines repurchase rate as the percentage of customers making more than one purchase in a stated period and explains its calculation and sensitivity to period and business context.
FROM THE FOUNDER / NOT A CUSTOMER TESTIMONIAL
Built from the seller’s side.
“Finding companies was never the hard part.”
Scott Hawkyard · Founder, Alma Hunter
A buyer needs a supported business case—not another profile match.
THE NEXT MOVE
Find the buyers.
Bring the case.
Tell us what you sell and who buys it. We agree scope, price and delivery before payment. An inquiry does not start research.
Find my buyersInquiries, support or privacy: sales@almahunter.com
ALMA HUNTER / YOUR ACCOUNT REPORT
Buyer value.Evidence.Your next move.
Accounts reviewed against your brief.
Unknowns left visible.