ACCOUNT RESEARCH FOR INDUSTRIAL AUTOMATION SELLERS

Great robot. Wrong factory.

A capable plant is not automatically a willing buyer. Research the bottleneck, implementation constraints, sellable output and buying window before committing your sales team.

Find my buyers Model the buyer’s ROI

The accounts. The business case. The next move.

ILLUSTRATIVE BUYER-VALUE PATH / NOT LIVE ACTIVITY
  1. 01Operating bottleneck
  2. 02Workable automation
  3. 03Sellable contribution
  4. 04Evidence → account report
Fit is a hypothesis.
Evidence supports the next move.
01 / NEXTA plausible account is only the start.

THE PAIN / NOT ANOTHER GENERIC LIST

A plant tour is not buying intent.

Before selling time becomes sunk time, test the obstacles.

Capacity is not demand

More production has no revenue case if additional units cannot actually be sold.

The line has dependencies

Integration, safety, process and installation constraints can block an attractive automation project.

The committee is hidden

Operations, engineering, finance and procurement rarely arrive in one convenient contact record.

02 / NEXTThe obstacle becomes a research question.

WHAT ALMA HUNTER DELIVERS

Find the business case behind the machine.

  1. 01

    A relevant bottleneck

    Connect your automation capability to an account-specific operating problem and technical context.

  2. 02

    Contribution, not revenue

    Value incremental sellable units at contribution margin, with demand and attribution made explicit.

  3. 03

    A real project window

    Research intent, buying roles and material BANT unknowns before recommending the next move.

FROM PROFILE TO A SUPPORTED NEXT MOVE
ALMA HUNTER / ACCOUNT REPORT
01Business fitEvidence + unknowns
02Buyer ROIFull cost ↔ realized value
03Technical fitEvidence + unknowns
04IntentEvidence + unknowns
05TimingEvidence + unknowns
06Decision teamEvidence + unknowns
BANTBudget · Authority · Need · Timing
BUDGET UNKNOWNHOLD / VALIDATE

Illustrative qualification, not a researched account. Unknowns stay unknown.

03 / NEXTA better-supported account gives your team something to measure.

THE KPIs / TRACK, DO NOT PROMISE

Better evidence.
Clearer sales decisions.

Metrics to monitor—not guaranteed lifts, meetings or sales.

TRACK 01

Sales-accepted accounts

Track accounts your team accepts after technical and commercial review.

TRACK 02

Qualification completeness

Monitor evidence across need, integration, funding, authority and timing.

TRACK 03

Incremental sellable units

Validate production, quality, actual demand and attribution—not theoretical throughput.

04 / NEXTThe buyer still has to win. Test the economics.

THE BUYER’S RETURN FROM YOUR SOLUTION

If the numbers don’t work,
the pitch won’t fix them.

This models your buyer’s return from your solution—not your revenue from buying leads.

YOUR BUYER’S ROI / FICTIONAL INPUTS

Change the inputs. See what the case needs.
Purchase/setup + installation, integration, training and internal implementation.
Recurring fees, energy, maintenance or operations not already included above.
Potential annual units before the realized share below.
Economic unit value. Use the defensible value described below.
How much potential benefit is actually realized; not an assumed success rate.

YEAR ONE / USD / MODEL, NOT A FORECAST

25.0%Modeled buyer ROI
Full year-one cost$180,000
Gross realized benefit$225,000
Net year-one benefit
$45,000
Year-one break-even units
96
Simple upfront payback
9.2 months

Positive year-one model. Validate every assumption.

Illustrative, editable assumptions—not validated results, guarantees or Alma service pricing.

Make the value real.

Use incremental contribution margin, not gross revenue. Additional capacity only has this value if demand and attribution hold up.

See formulas, evidence needed and research context

Gross benefit = potential units × economic unit value × realized share.

Full year-one cost = full upfront deployment + annual operating cost. Net = benefit − full cost. Year-one ROI = net ÷ full cost × 100. Each cost is subtracted once.

Simple upfront payback = upfront cost ÷ (annual benefit − annual operating cost) × 12 months, only if annual net benefit is positive. It assumes steady annual realization, not a discounted cash-flow forecast. Year-one break-even units = full year-one cost ÷ realized unit value.

Validate production, quality and demand records; derive contribution from selling price less variable cost.

These sources explain the economic mechanism and measurement—not Alma Hunter performance:

FROM THE FOUNDER / NOT A CUSTOMER TESTIMONIAL

Built from the seller’s side.

“Finding companies was never the hard part.”

Scott Hawkyard · Founder, Alma Hunter

A buyer needs a supported business case—not another profile match.

THE NEXT MOVE

Find the buyers.
Bring the case.

Tell us what you sell and who buys it. We agree scope, price and delivery before payment. An inquiry does not start research.

Find my buyers
ALMA HUNTER / YOUR ACCOUNT REPORT
Buyer value.Evidence.Your next move.

Accounts reviewed against your brief.
Unknowns left visible.