ACCOUNT RESEARCH FOR COMMERCIAL HVAC SELLERS

A hot building is not a hot lead.

Find facilities where better HVAC could make financial sense. Check the operating problem, building constraints, buyer economics and project window before the pitch.

Find my buyers Model the buyer’s ROI

The accounts. The business case. The next move.

ILLUSTRATIVE BUYER-VALUE PATH / NOT LIVE ACTIVITY
  1. 01Facility baseline
  2. 02Technical constraints
  3. 03Measured buyer value
  4. 04Evidence → account report
Fit is a hypothesis.
Evidence supports the next move.
01 / NEXTA plausible account is only the start.

THE PAIN / NOT ANOTHER GENERIC LIST

The thermostat does not approve the budget.

Before selling time becomes sunk time, test the obstacles.

Comfort is not a cash line

A warmer conversation does not establish energy savings or approved funding.

The building has constraints

Load, controls, electrical capacity and installation requirements can make the proposed solution a poor fit.

Replacement is not always urgent

A real project needs a buying window and facilities, finance and procurement alignment.

02 / NEXTThe obstacle becomes a research question.

WHAT ALMA HUNTER DELIVERS

Find the operating case behind the building.

  1. 01

    A relevant facility

    Connect your HVAC solution to documented operating needs and building-specific conditions.

  2. 02

    A measured value case

    Use baseline energy, actual tariffs and realizable reductions—not comfort converted into invented dollars.

  3. 03

    A project worth validating

    Identify technical questions, buying roles, intent and timing before recommending pursuit.

FROM PROFILE TO A SUPPORTED NEXT MOVE
ALMA HUNTER / ACCOUNT REPORT
01Business fitEvidence + unknowns
02Buyer ROIFull cost ↔ realized value
03Technical fitEvidence + unknowns
04IntentEvidence + unknowns
05TimingEvidence + unknowns
06Decision teamEvidence + unknowns
BANTBudget · Authority · Need · Timing
BUDGET UNKNOWNHOLD / VALIDATE

Illustrative qualification, not a researched account. Unknowns stay unknown.

03 / NEXTA better-supported account gives your team something to measure.

THE KPIs / TRACK, DO NOT PROMISE

Better evidence.
Clearer sales decisions.

Metrics to monitor—not guaranteed lifts, meetings or sales.

TRACK 01

Evidence-qualified accounts

Monitor documented business fit, technical constraints and buying readiness.

TRACK 02

Buying-role coverage

Track facilities, finance, technical approval and procurement evidence.

TRACK 03

Verified energy reduction

Compare adjusted meter data and applicable tariffs; track comfort separately.

04 / NEXTThe buyer still has to win. Test the economics.

THE BUYER’S RETURN FROM YOUR SOLUTION

If the numbers don’t work,
the pitch won’t fix them.

This models your buyer’s return from your solution—not your revenue from buying leads.

YOUR BUYER’S ROI / FICTIONAL INPUTS

Change the inputs. See what the case needs.
Purchase/setup + installation, integration, training and internal implementation.
Recurring fees, energy, maintenance or operations not already included above.
Potential annual units before the realized share below.
Economic unit value. Use the defensible value described below.
How much potential benefit is actually realized; not an assumed success rate.

YEAR ONE / USD / MODEL, NOT A FORECAST

-94.4%Modeled buyer ROI
Full year-one cost$192,000
Gross realized benefit$10,800
Net year-one benefit
-$181,200
Year-one break-even units
2,133,333.3
Simple upfront payback
No positive payback model

Below year-one break-even. Revisit the case—not the arithmetic.

Illustrative, editable assumptions—not validated results, guarantees or Alma service pricing.

Make the value real.

Comfort matters, but is not cash savings. Energy value depends on the applicable tariff and measured operating conditions.

See formulas, evidence needed and research context

Gross benefit = potential units × economic unit value × realized share.

Full year-one cost = full upfront deployment + annual operating cost. Net = benefit − full cost. Year-one ROI = net ÷ full cost × 100. Each cost is subtracted once.

Simple upfront payback = upfront cost ÷ (annual benefit − annual operating cost) × 12 months, only if annual net benefit is positive. It assumes steady annual realization, not a discounted cash-flow forecast. Year-one break-even units = full year-one cost ÷ realized unit value.

Use baseline and post-change meter data, adjusting for weather, occupancy, loads and operating changes.

These sources explain the economic mechanism and measurement—not Alma Hunter performance:

FROM THE FOUNDER / NOT A CUSTOMER TESTIMONIAL

Built from the seller’s side.

“Finding companies was never the hard part.”

Scott Hawkyard · Founder, Alma Hunter

A buyer needs a supported business case—not another profile match.

THE NEXT MOVE

Find the buyers.
Bring the case.

Tell us what you sell and who buys it. We agree scope, price and delivery before payment. An inquiry does not start research.

Find my buyers
ALMA HUNTER / YOUR ACCOUNT REPORT
Buyer value.Evidence.Your next move.

Accounts reviewed against your brief.
Unknowns left visible.