Every prospect looks vaguely promising
A polished portfolio is no shortcut to knowing which businesses have a real website need or buying context.
ACCOUNT RESEARCH FOR WEBSITE DESIGN AND DEVELOPMENT FIRMS SELLERS
Find the firms that need a better website—not another pitch
Alma Hunter delivers reviewed account and buyer-fit research for website design and development firms, helping sellers prioritize researched business buyers. No promised leads or revenue lift.
The accounts. The business case. The next move.
- 01Documented website need
- 02Decision team and window
- 03Buyer-side business case
- 04Evidence → account report
THE PAIN / NOT ANOTHER GENERIC LIST
Great work. Now find a buyer who needs it.
Before selling time becomes sunk time, test the obstacles.
The right contact is hard to spot
A business may fit your services while its decision-maker, project timing, and priorities remain unverified.
Prospecting steals billable focus
Manual account research competes with delivery work; generic lists can add sorting without adding useful context.
WHAT ALMA HUNTER DELIVERS
Better-fit research. A sharper first conversation.
- 01
Prioritize researched accounts
Review businesses against your chosen service, sector, size, and geography criteria before deciding whom to approach.
- 02
Bring context, not assumptions
Use source-backed account details to guide your own qualification; verify needs, timing, and decision authority directly.
- 03
Protect the workday
Spend less effort assembling a starting point and more on your own client discovery and delivery workflow.
ALMA HUNTER / ACCOUNT REPORT
01Business fitEvidence + unknowns
02Buyer ROIFull cost ↔ realized value
03Technical fitEvidence + unknowns
04IntentEvidence + unknowns
05TimingEvidence + unknowns
06Decision teamEvidence + unknowns
BANTBudget · Authority · Need · Timing
BUDGET UNKNOWNHOLD / VALIDATE
Illustrative qualification, not a researched account. Unknowns stay unknown.
THE KPIs / TRACK, DO NOT PROMISE
Better evidence.
Clearer sales decisions.
Metrics to monitor—not guaranteed lifts, meetings or sales.
Buyer-fit evidence coverage
Track the share of reviewed accounts with source-backed website need, decision-maker role, and buying context; choose a pilot threshold before outreach.
Review time per account
Record staff minutes per account accepted under your own review standard to learn whether the research fits your workflow.
Priority-account coverage
Count reviewed accounts matching your chosen service, sector, size, and geography criteria; use the result to refine the segment.
THE BUYER’S RETURN FROM YOUR SOLUTION
If the numbers don’t work,
the pitch won’t fix them.
This models your buyer’s return from your solution—not your revenue from buying leads.
YOUR BUYER’S ROI / FICTIONAL INPUTS
YEAR ONE / USD / MODEL, NOT A FORECAST
-11.1%Modeled buyer ROI
- Net year-one benefit
- -$1,500
- Year-one break-even units
- 900
- Simple upfront payback
- 13.7 months
Below year-one break-even. Revisit the case—not the arithmetic.
Illustrative, editable assumptions—not validated results, guarantees or Alma service pricing.
Make the value real.
Illustrative buyer-side model only; USD inputs are fictional. Count only website-admin time actually freed and productively redeployed by the buyer. This is not sales, wage savings, project-success probability, or Alma ROI.
See formulas, evidence needed and research context
Gross benefit = potential units × economic unit value × realized share.
Full year-one cost = full upfront deployment + annual operating cost. Net = benefit − full cost. Year-one ROI = net ÷ full cost × 100. Each cost is subtracted once.
Simple upfront payback = upfront cost ÷ (annual benefit − annual operating cost) × 12 months, only if annual net benefit is positive. It assumes steady annual realization, not a discounted cash-flow forecast. Year-one break-even units = full year-one cost ÷ realized unit value.
Baseline and compare time on repeat website-admin tasks; record completion and errors, and verify freed hours were redeployed. Use the buyer's loaded hourly rate and year-one costs; attribution remains uncertain.
These sources explain the economic mechanism and measurement—not Alma Hunter performance:
- NIST — Usability Testing — NIST says representative-user testing of websites and other products can measure time on task, errors, and successful completion; it defines efficiency in relation to task time. Supports the proposed measurement approach, not a promised business outcome.
- California Department of Human Resources — How to Calculate ROI in Government Training Programs — The ROI methodology gives ROI as net benefits divided by costs, calls for isolating effects, conservative assumptions, and fully loaded costs. Supports the calculator structure and evidence caveats, not a website-project forecast.
FROM THE FOUNDER / NOT A CUSTOMER TESTIMONIAL
Built from the seller’s side.
“Finding companies was never the hard part.”
Scott Hawkyard · Founder, Alma Hunter
A buyer needs a supported business case—not another profile match.
THE NEXT MOVE
Find the buyers.
Bring the case.
Tell us what you sell and who buys it. We agree scope, price and delivery before payment. An inquiry does not start research.
Find my buyersInquiries, support or privacy: sales@almahunter.com
ALMA HUNTER / YOUR ACCOUNT REPORT
Buyer value.Evidence.Your next move.
Accounts reviewed against your brief.
Unknowns left visible.