ACCOUNT RESEARCH FOR WAREHOUSE & MATERIAL HANDLING SELLERS

Owning forklifts is not buying intent.

Find operations where your equipment could create buyer value. Research the bottleneck, workable deployment, productive time and reasons to buy now.

Find my buyers Model the buyer’s ROI

The accounts. The business case. The next move.

ILLUSTRATIVE BUYER-VALUE PATH / NOT LIVE ACTIVITY
  1. 01Workload baseline
  2. 02Material-flow fit
  3. 03Verified hours to value
  4. 04Evidence → account report
Fit is a hypothesis.
Evidence supports the next move.
01 / NEXTA plausible account is only the start.

THE PAIN / NOT ANOTHER GENERIC LIST

A forklift sighting is not a fit signal.

Before selling time becomes sunk time, test the obstacles.

Presence is not need

Equipment ownership says little about urgency, constraints or the product-specific problem.

Capacity is not cash

Hours freed only create this value when useful redeployment or avoidable cost makes them real.

The buying team is blurry

A guessed title can leave technical evaluators and budget authority out of the picture.

02 / NEXTThe obstacle becomes a research question.

WHAT ALMA HUNTER DELIVERS

Find the operating case before the equipment pitch.

  1. 01

    A relevant flow problem

    Map solution capability to documented workload, site constraints and operating need.

  2. 02

    A defensible time-value case

    Connect labor and throughput hypotheses to comparable baselines, without treating capacity as automatic savings.

  3. 03

    Buying readiness with evidence

    Check intent, timing and decision-team/BANT gaps before recommending the account.

FROM PROFILE TO A SUPPORTED NEXT MOVE
ALMA HUNTER / ACCOUNT REPORT
01Business fitEvidence + unknowns
02Buyer ROIFull cost ↔ realized value
03Technical fitEvidence + unknowns
04IntentEvidence + unknowns
05TimingEvidence + unknowns
06Decision teamEvidence + unknowns
BANTBudget · Authority · Need · Timing
BUDGET UNKNOWNHOLD / VALIDATE

Illustrative qualification, not a researched account. Unknowns stay unknown.

03 / NEXTA better-supported account gives your team something to measure.

THE KPIs / TRACK, DO NOT PROMISE

Better evidence.
Clearer sales decisions.

Metrics to monitor—not guaranteed lifts, meetings or sales.

TRACK 01

Evidence-qualified accounts

Monitor fit, technical constraints and supported buying-readiness checks.

TRACK 02

Decision-team coverage

Track relevant approval roles and unresolved evidence gaps.

TRACK 03

Moves per labor hour

Compare consistently measured workload and hours—not unlike-for-like periods.

04 / NEXTThe buyer still has to win. Test the economics.

THE BUYER’S RETURN FROM YOUR SOLUTION

If the numbers don’t work,
the pitch won’t fix them.

This models your buyer’s return from your solution—not your revenue from buying leads.

YOUR BUYER’S ROI / FICTIONAL INPUTS

Change the inputs. See what the case needs.
Purchase/setup + installation, integration, training and internal implementation.
Recurring fees, energy, maintenance or operations not already included above.
Potential annual units before the realized share below.
Economic unit value. Use the defensible value described below.
How much potential benefit is actually realized; not an assumed success rate.

YEAR ONE / USD / MODEL, NOT A FORECAST

-68.4%Modeled buyer ROI
Full year-one cost$91,000
Gross realized benefit$28,800
Net year-one benefit
-$62,200
Year-one break-even units
3,791.7
Simple upfront payback
44.7 months

Below year-one break-even. Revisit the case—not the arithmetic.

Illustrative, editable assumptions—not validated results, guarantees or Alma service pricing.

Make the value real.

Separate capacity from cash savings. Count time value only when validated and usefully redeployed or genuinely avoidable.

See formulas, evidence needed and research context

Gross benefit = potential units × economic unit value × realized share.

Full year-one cost = full upfront deployment + annual operating cost. Net = benefit − full cost. Year-one ROI = net ÷ full cost × 100. Each cost is subtracted once.

Simple upfront payback = upfront cost ÷ (annual benefit − annual operating cost) × 12 months, only if annual net benefit is positive. It assumes steady annual realization, not a discounted cash-flow forecast. Year-one break-even units = full year-one cost ÷ realized unit value.

Compare time studies, WMS/shift records, workload and actual redeployment or avoidable labor cost.

These sources explain the economic mechanism and measurement—not Alma Hunter performance:

FROM THE FOUNDER / NOT A CUSTOMER TESTIMONIAL

Built from the seller’s side.

“Finding companies was never the hard part.”

Scott Hawkyard · Founder, Alma Hunter

A buyer needs a supported business case—not another profile match.

THE NEXT MOVE

Find the buyers.
Bring the case.

Tell us what you sell and who buys it. We agree scope, price and delivery before payment. An inquiry does not start research.

Find my buyers
ALMA HUNTER / YOUR ACCOUNT REPORT
Buyer value.Evidence.Your next move.

Accounts reviewed against your brief.
Unknowns left visible.