ACCOUNT RESEARCH FOR ACCOUNTS-PAYABLE AUTOMATION SELLERS

Invoices don’t process themselves. Sadly, people do.

Alma Hunter delivers reviewed account and buyer-fit research for sellers—not AP software, CRM, subscriptions or guaranteed leads. Find buyers able to quantify invoice work before pitching automation.

The accounts. The business case. The next move.

ILLUSTRATIVE BUYER-VALUE PATH / NOT LIVE ACTIVITY
  1. 01Invoice volume
  2. 02Cost per invoice
  3. 03Time & exceptions
  4. 04Evidence → account report
01 / NEXTA plausible account is only the start.

THE PAIN / NOT ANOTHER GENERIC LIST

The quiet cost of one more invoice

Before selling time becomes sunk time, test the obstacles.

Small tasks, multiplied

Capture, validation, matching, approvals and exception handling can consume productive time across every invoice.

Transaction cost hides in plain sight

Labor is only part of the bill: AP process cost can also include systems, overhead, other and outsourced costs.

A cycle-time story without a baseline

Without comparable invoice-through-payment measures, it is hard to distinguish routine work from bottlenecks worth fixing.

02 / NEXTThe obstacle becomes a research question.

WHAT ALMA HUNTER DELIVERS

Make the business case earn its keep

  1. 01

    Count the work

    Measure invoice volume, touch time and exceptions before estimating which manual steps a buyer’s workflow might reduce.

  2. 02

    Price the process honestly

    Use buyer-verified annual cost and invoice counts; count implementation and ongoing solution costs once.

  3. 03

    Show the evidence trail

    Compare baseline and post-change processing measures, while separating observed savings from assumptions and unrelated effects.

FROM PROFILE TO A SUPPORTED NEXT MOVE
ALMA HUNTER / ACCOUNT REPORT
01Business fitEvidence + unknowns
02Buyer ROIFull cost ↔ realized value
03Technical fitEvidence + unknowns
04IntentEvidence + unknowns
05TimingEvidence + unknowns
06Decision teamEvidence + unknowns
BANTBudget · Authority · Need · Timing
BUDGET UNKNOWNHOLD / VALIDATE

Illustrative qualification, not a researched account. Unknowns stay unknown.

03 / NEXTA better-supported account gives your team something to measure.

THE KPIs / TRACK, DO NOT PROMISE

Better evidence.
Clearer sales decisions.

Metrics to monitor—not guaranteed lifts, meetings or sales.

TRACK 01

Baseline touch time

Establish median staff minutes spent processing an invoice in a defined, representative sample before modeling savings.

TRACK 02

Fully loaded cost per invoice

Calculate annual in-scope AP process cost divided by invoices processed, using a consistent cost scope and period.

TRACK 03

Exception and rework rate

Measure the share of invoices requiring exception handling or repeated work in the same baseline period.

04 / NEXTThe buyer still has to win. Test the economics.

THE BUYER’S RETURN FROM YOUR SOLUTION

If the numbers don’t work,
the pitch won’t fix them.

This models your buyer’s return from your solution—not your revenue from buying leads.

YOUR BUYER’S ROI / FICTIONAL INPUTS

Change the inputs. See what the case needs.
Purchase/setup + installation, integration, training and internal implementation.
Recurring fees, energy, maintenance or operations not already included above.
Potential annual units before the realized share below.
Economic unit value. Use the defensible value described below.
How much potential benefit is actually realized; not an assumed success rate.

YEAR ONE / USD / MODEL, NOT A FORECAST

-20.0%Modeled buyer ROI
Full year-one cost$30,000
Gross realized benefit$24,000
Net year-one benefit
-$6,000
Year-one break-even units
15,000
Simple upfront payback
18.0 months

Below year-one break-even. Revisit the case—not the arithmetic.

Illustrative, editable assumptions—not validated results, guarantees or Alma service pricing.

Make the value real.

Fictional USD illustration only, not a quote, benchmark, forecast or promised result. Buyer solution costs are counted as upfront plus one year of ongoing cost; benefit is annual invoice volume × buyer-estimated avoidable processing cost per invoice × realized share. Realized share is the portion of estimated savings actually achieved—not the probability a project succeeds. Excludes fraud recovery, duplicate-payment recovery, discounts, financing benefits and other unverified value.

See formulas, evidence needed and research context

Gross benefit = potential units × economic unit value × realized share.

Full year-one cost = full upfront deployment + annual operating cost. Net = benefit − full cost. Year-one ROI = net ÷ full cost × 100. Each cost is subtracted once.

Simple upfront payback = upfront cost ÷ (annual benefit − annual operating cost) × 12 months, only if annual net benefit is positive. It assumes steady annual realization, not a discounted cash-flow forecast. Year-one break-even units = full year-one cost ÷ realized unit value.

Replace every illustrative input with buyer records. APQC defines AP cost per invoice as total AP process cost divided by invoices processed and includes personnel, systems, overhead, other and outsourced costs. Compare the same process scope and period before and after deployment; validate productive time actually avoided and avoid counting redeployed capacity as cash savings unless finance confirms it.

These sources explain the economic mechanism and measurement—not Alma Hunter performance:

FROM THE FOUNDER / NOT A CUSTOMER TESTIMONIAL

Built from the seller’s side.

“Finding companies was never the hard part.”

Scott Hawkyard · Founder, Alma Hunter

A buyer needs a supported business case—not another profile match.

THE NEXT MOVE

Find the buyers.
Bring the case.

Tell us what you sell and who buys it. We agree scope, price and delivery before payment. An inquiry does not start research.

Find my buyers
ALMA HUNTER / YOUR ACCOUNT REPORT
Buyer value.Evidence.Your next move.

Accounts reviewed against your brief.
Unknowns left visible.