Brands with a loyalty gap on both dials.
The loyalty pack is cut first, from accounts where average order value and purchase frequency both sit below their cohort — and where the company owns the customer on that channel. Accounts with an in-store gap (online rewards, nothing at the register) are flagged.
Packs are assembled per cohort and dated. Availability and pricing confirmed during setup.
The benchmark signal behind every lead in this pack.
Both dials below the cohort baseline on a direct channel — extra weight when online loyalty exists but stores have none.
Does the company own the end-customer relationship and transaction data on this channel? Direct or partial required.
AOV and purchase frequency are measured against the cohort — category × price tier × channel type — never against a global number.
Weak dial: both dials. Structural frequency ceilings are respected, so buy-once categories are never routed to retention plays.
One record per lead, ten-vertical ready.
The company's channel row (AOV, frequency, directness, customer-data ownership) and how far each sits from its cohort baseline.
The diagnosis line that put it in this pack, plus any other packs it also qualified for.
A named, reachable buyer; the timing signal; every important claim tied to a retained source; and a recommended first move — written for a Loyalty platforms pitch.
Request the Loyalty platforms pack.
Tell us your cohort, size, and exclusivity needs. Scott confirms availability and pricing during setup.
Request this pack →