Simple answers. Real examples. Grade school easy.
Every term on the hunt form, in plain English. Tap the ? next to any term on the site for the same definition in place.
One run of Alma against a buyer definition you set. Output: a ranked shortlist with evidence and a recommended next action for each lead.
The kind of company that buys from you and stays. Industry, size, channels, stack, and the problem you solve — written down once so Alma can hunt against it.
A claim backed by a retained source with a capture date. It can be checked and cited independently of the model that found it.
A reasonable judgement drawn from signals and context — useful for ranking and narrative, but not a fact until a source confirms it.
The evidence is not there. Alma says so plainly rather than inventing a claim or inflating a score.
How closely the account matches your ideal customer profile. Scored 0–100.
Budget, revenue and deal-size alignment with what you sell.
Evidence the prospect has the problem you solve, right now.
Intent and timing signals — funding, hiring, expansion, churn, RFPs. The dimension most lead tools skip and the one that decides whether a sales hour is worth spending.
A reachable, named buyer with the right title and channel.
Strength of verifiable evidence behind every claim in the record.
The 0–100 floor a lead must clear to be delivered. Below it, Alma parks the account instead of padding your list.
How soon the account has to be able to act. Timing signals older than this window don't count toward the score.
The annual contract value you sell at. Accounts that can't plausibly spend this are filtered before premium research.
Verified preferred: important claims need a retained source. Balanced: inferred claims allowed for ranking but marked as such.
How much premium research each surviving account gets. Balanced is the default; Deep is for shortlists you will actually work this quarter.
Average order value — what a customer spends per transaction on a given channel.
How many times a year a customer buys on a given channel.
The peer group a channel is measured against: category × price tier × channel type. A gap only means something against the right cohort.
Whether the company owns the end-customer relationship and transaction data on that channel: direct, partial, or indirect.
Whichever of AOV or purchase frequency sits furthest below its cohort baseline — and therefore which vendor category the lead is routed to.
A group of benchmarked leads that share a cohort and a weak dial, sold together so every lead in it carries the same pitch.
Alma Hunter is currently delivered as a managed pilot. You set the criteria and approve the budget; Alma runs the hunt; Scott reviews early deliveries before they reach you. Template audiences are confirmed for availability during setup.