Brands whose next customer comes from the last one.
Two kinds of account land here: those with headroom on either dial, and buy-once categories where retention can't be sold at all — so referral is the honest recommendation.
Packs are assembled per cohort and dated. Availability and pricing confirmed during setup.
The benchmark signal behind every lead in this pack.
Either dial — and especially cohorts with a structural frequency ceiling, where acquisition is the only lever left.
Does the company own the end-customer relationship and transaction data on this channel? Direct or partial required.
AOV and purchase frequency are measured against the cohort — category × price tier × channel type — never against a global number.
Weak dial: frequency. Structural frequency ceilings are respected, so buy-once categories are never routed to retention plays.
One record per lead, ten-vertical ready.
The company's channel row (AOV, frequency, directness, customer-data ownership) and how far each sits from its cohort baseline.
The diagnosis line that put it in this pack, plus any other packs it also qualified for.
A named, reachable buyer; the timing signal; every important claim tied to a retained source; and a recommended first move — written for a Referral platforms pitch.
Request the Referral platforms pack.
Tell us your cohort, size, and exclusivity needs. Scott confirms availability and pricing during setup.
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