Lapsed customers worth paying to bring back.
Frequency below baseline where order values are high enough that a credit or win-back offer pays for itself. Low-AOV accounts are routed elsewhere.
Packs are assembled per cohort and dated. Availability and pricing confirmed during setup.
The benchmark signal behind every lead in this pack.
Frequency gap with mid-to-high AOV — lapsed-customer value is large enough to fund credit offers.
Does the company own the end-customer relationship and transaction data on this channel? Direct or partial required.
AOV and purchase frequency are measured against the cohort — category × price tier × channel type — never against a global number.
Weak dial: frequency. Structural frequency ceilings are respected, so buy-once categories are never routed to retention plays.
One record per lead, ten-vertical ready.
The company's channel row (AOV, frequency, directness, customer-data ownership) and how far each sits from its cohort baseline.
The diagnosis line that put it in this pack, plus any other packs it also qualified for.
A named, reachable buyer; the timing signal; every important claim tied to a retained source; and a recommended first move — written for a Win-back & store credit pitch.
Request the Win-back & store credit pack.
Tell us your cohort, size, and exclusivity needs. Scott confirms availability and pricing during setup.
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