Order values that stop short of the cohort.
Direct ecommerce accounts with below-baseline order value and enough SKUs to bundle or upsell at checkout. Each lead names the ecommerce platform in place.
Packs are assembled per cohort and dated. Availability and pricing confirmed during setup.
The benchmark signal behind every lead in this pack.
AOV gap with narrow-to-broad assortment, a DTC ecom channel, and SKU count high enough to bundle.
Does the company own the end-customer relationship and transaction data on this channel? Direct or partial required.
AOV and purchase frequency are measured against the cohort — category × price tier × channel type — never against a global number.
Weak dial: AOV. Structural frequency ceilings are respected, so buy-once categories are never routed to retention plays.
One record per lead, ten-vertical ready.
The company's channel row (AOV, frequency, directness, customer-data ownership) and how far each sits from its cohort baseline.
The diagnosis line that put it in this pack, plus any other packs it also qualified for.
A named, reachable buyer; the timing signal; every important claim tied to a retained source; and a recommended first move — written for a Bundling, checkout & post-purchase upsell pitch.
Request the Bundling, checkout & post-purchase upsell pack.
Tell us your cohort, size, and exclusivity needs. Scott confirms availability and pricing during setup.
Request this pack →