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Lead pack 06 — Reviews & UGC

High-ticket, buy-once categories where trust decides the sale.

Accounts that most lead tools would route to retention by mistake. Alma's structural-ceiling rule sends them here instead, where the lift is real.

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Packs are assembled per cohort and dated. Availability and pricing confirmed during setup.

How a company qualifies

The benchmark signal behind every lead in this pack.

frequency_ceiling ≈ 1 and high AOV — retention is off the table, conversion and basket size at purchase are the sellable lift.

1 · Directness gate

Does the company own the end-customer relationship and transaction data on this channel? Direct or partial required.

2 · Cohort compare

AOV and purchase frequency are measured against the cohort — category × price tier × channel type — never against a global number.

3 · Weak dial → route

Weak dial: AOV. Structural frequency ceilings are respected, so buy-once categories are never routed to retention plays.

Cohorts that typically produce this pack: Bridal, major appliances, vehicles, furniture, grills.
What arrives

One record per lead, ten-vertical ready.

The company's channel row (AOV, frequency, directness, customer-data ownership) and how far each sits from its cohort baseline.

The diagnosis line that put it in this pack, plus any other packs it also qualified for.

A named, reachable buyer; the timing signal; every important claim tied to a retained source; and a recommended first move — written for a Reviews & UGC pitch.

See a full lead record →

Request the Reviews & UGC pack.

Tell us your cohort, size, and exclusivity needs. Scott confirms availability and pricing during setup.

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