Customers who should be buying more often — and can be reached.
Every lead in this pack has a repeat-purchase gap in a category where repeat is structurally possible, and owns the customer data needed to run lifecycle messaging. Nothing from buy-once categories makes it in.
Packs are assembled per cohort and dated. Availability and pricing confirmed during setup.
The benchmark signal behind every lead in this pack.
Frequency below baseline, ceiling well above 1, owns customer data = yes.
Does the company own the end-customer relationship and transaction data on this channel? Direct or partial required.
AOV and purchase frequency are measured against the cohort — category × price tier × channel type — never against a global number.
Weak dial: frequency. Structural frequency ceilings are respected, so buy-once categories are never routed to retention plays.
One record per lead, ten-vertical ready.
The company's channel row (AOV, frequency, directness, customer-data ownership) and how far each sits from its cohort baseline.
The diagnosis line that put it in this pack, plus any other packs it also qualified for.
A named, reachable buyer; the timing signal; every important claim tied to a retained source; and a recommended first move — written for a Retention & lifecycle email + SMS pitch.
Request the Retention & lifecycle email + SMS pack.
Tell us your cohort, size, and exclusivity needs. Scott confirms availability and pricing during setup.
Request this pack →