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Lead pack 07 — Personalization & recommendations

Wide catalogs with small baskets.

An AOV gap only sells when the catalog can support a bigger basket. Assortment breadth is a stored field, so this pack excludes single-SKU and narrow accounts automatically.

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Packs are assembled per cohort and dated. Availability and pricing confirmed during setup.

How a company qualifies

The benchmark signal behind every lead in this pack.

AOV below baseline with broad or marketplace-wide assortment — there is something to cross-sell.

1 · Directness gate

Does the company own the end-customer relationship and transaction data on this channel? Direct or partial required.

2 · Cohort compare

AOV and purchase frequency are measured against the cohort — category × price tier × channel type — never against a global number.

3 · Weak dial → route

Weak dial: AOV. Structural frequency ceilings are respected, so buy-once categories are never routed to retention plays.

Cohorts that typically produce this pack: Broad-assortment apparel, home, marketplaces, multi-category DTC.
What arrives

One record per lead, ten-vertical ready.

The company's channel row (AOV, frequency, directness, customer-data ownership) and how far each sits from its cohort baseline.

The diagnosis line that put it in this pack, plus any other packs it also qualified for.

A named, reachable buyer; the timing signal; every important claim tied to a retained source; and a recommended first move — written for a Personalization & recommendations pitch.

See a full lead record →

Request the Personalization & recommendations pack.

Tell us your cohort, size, and exclusivity needs. Scott confirms availability and pricing during setup.

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