Lead packs
Packs are cohorts, not lists.
A buyer doesn't want “50 retail leads”; they want fifty companies that all have the exact problem they fix. Alma cuts packs by cohort and weak dial, so every lead in a pack carries the same pitch — and one benchmark run yields several packs for several buyers.
Request a pack ↗ Cohort subscriptionsThree ways a pack is cut
Pack type A
Cohort pack
One cohort · one weak dial · one vertical
- e.g. discount apparel · DTC ecom · frequency gap
- Every lead pitches the same way — run it as one sequence
- Sizes: 10 / 25 / 50 leads
Priced per lead · minimum applies
Request a cohort packPack type B
Timing pack
Any cohort · a live NOW signal · dated
- RFPs, replatforming, new CMO/CIO, funding, expansion
- Highest value per lead; shortest shelf life
- Ships weekly; unsold leads roll into a cohort pack
Priced per lead, premium · expires with the signal
Request a timing packPack type C
Territory pack
You supply the account list · Alma benchmarks it
- Precision mode: borderline accounts are kept, not tossed
- Output is a ranked, diagnosed version of your own targets
- Priced per company benchmarked, not per lead
Priced per company benchmarked
Request a territory packPlacement exclusivity, not lead exclusivityA company can appear in a retention pack and a reviews pack — those buyers don't compete. It appears in only one pack per vertical, and never in a competitor's pack of the same vertical within the exclusivity window.
Every pack carries a date and a confidence floorMinimum score and evidence standard are printed on the pack. Below-floor leads never ship — they're parked, not padded in.
Structural ceilings are respectedBuy-once categories (bridal, mattresses, appliances, grills) are never sold to retention or subscription buyers. They route to referral and reviews, where the lift is real.
Evidence or nothingSame standard as a hunt: every important claim tied to a retained source; unknown is labelled unknown.
Ten verticals, one benchmark
Every vertical here sells lift on the same two dials loyalty is measured on.
Average order value and purchase frequency. That's the rule for making the list — vendors that don't move a dial directly aren't on it.
01Loyalty platformsBoth dials below the cohort baseline on a direct channel — extra weight when online loyalty exists but stores have none.F+Adirect02Retention & lifecycle email + SMSFrequency below baseline, ceiling well above 1, owns customer data = yes.Fdirect03Subscription & auto-replenishFrequency gap in a replenishable category; no subscription channel row exists for the company yet.Fdirect04Win-back & store creditFrequency gap with mid-to-high AOV — lapsed-customer value is large enough to fund credit offers.Fdirect05Referral platformsEither dial — and especially cohorts with a structural frequency ceiling, where acquisition is the only lever left.FAdirect06Reviews & UGCfrequency_ceiling ≈ 1 and high AOV — retention is off the table, conversion and basket size at purchase are the sellable lift.Adirect07Personalization & recommendationsAOV below baseline with broad or marketplace-wide assortment — there is something to cross-sell.Adirect08Bundling, checkout & post-purchase upsellAOV gap with narrow-to-broad assortment, a DTC ecom channel, and SKU count high enough to bundle.Adirect09Gift cards & stored valueBoth dials with headroom on a direct channel, with owned retail or an app present — stored value lifts basket and return visits together.F+Adirect10Cashback, rebate & receipt-scan loyaltyDirectness = indirect: an intermediary owns the customer. Classic loyalty isn't addressable; repeat-purchase lift through receipt-scan and rebate programs is.Findirect
Tell us the problem you fix. We'll cut the pack.
Cohort, size, exclusivity window — Scott confirms availability and pricing during setup.
Request a pack →